Digital Marketing that brings personality into your business

Katie Mullen Digital Marketing – putting the passion back into your business communications.

Content Creation for your business

Katie is a digital marketing freelancer supporting busy business owners to add personality to their digital communications. If you have found yourself struggling to come up with great content that grabs the attention of potential customers, Katie can help.

Writing about your own business can be really tough. You have to be able to sound like an expert in your field, while also making sure readers can understand what you are saying and find it interesting. Katie can help you strike that balance and has created content for a wide variety of industries.

Consistency is key when it comes to content. Katie will make sure you are regularly putting out blogs or social media posts that fits in with your brand identity, so it sounds like your voice every time.

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Katie has been creating social media content and writing emotive, compelling copy since 2015, and in 2020, she decided it was time to start running her own business doing what she loves. Katie has worked for a wide variety of organisations, during both her employed life and since she became a freelancer. She specialises in working within the tourism industry and with charities, but Katie is open to working with a variety of clients. With a little enthusiasm, you can inject personality and passion into any business.

Alongside her work experience, Katie has a MSc in International Marketing with Tourism and Events and an SQA Diploma in Digital Marketing.

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Highly recommend

“Working with Katie was brilliant! I found the training sessions to be invaluable and would highly recommend them to anyone wishing to learn and develop digital communication and social media skills. Katie went out of her way to make me feel supported (as part of my training) both in and out of sessions.”

– Ivy Edwards, YWCA (Aug 2022)

Katie totally nailed the text

“I contacted Katie to help with my text for my new website, I wanted the text to have a particular feel to it and was looking for her to incorporate SEO.The process was very straight forward, Katie totally nailed the text and her research for SEO was brilliant and is something that I will use going forward. Katie was a pleasure to deal with”

– Suzanne Murphy, Urban Dweller (October 2021)

An incredibly detailed analysis

“I asked Katie to have a look at my online marketing and make suggestions for me to maintain a good presence through my new online performance business. After a truly short time, you gave an incredibly detailed analysis of my online personality. In fact, not only my personality, but also Shadow The Rabbits!… You have become an essential part of my team and I cannot thank you enough for sharing your expertise. It will be a pleasure to recommend you to family, friends and colleagues in the future”

– Scott Cuthbertson, Scotland’s Magician (February 2021)

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Services Available

Here is what Katie can do to help your business succeed today.

Blogging and Copywriting

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Social Media Support

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While Katie largely offers two services – copywriting/blogging and social media management, packages are available which include a wide variety of digital marketing services, in partnership with vetted and trusted providers. Katie works with talented graphic designers, videographers, printers, photographers and SEO specialists who can support Katie in delivering all of your marketing needs, or to deliver specific projects.

If you are getting back to basics and you would like to create a new website or revamp your existing website, Katie’s preferred partner is Buttered Host/Buttered Lite who designed this very website. They also provide brilliant SEO services.

If you need high-quality leaflets, branding and graphics, then ask Katie about her partnership with award-winning graphic designers Melvin Creative.

Digital Marketing Hot Topics Blog

Katie writes on what is current, what is hot and what is not, in the world of Social Media.

7 Email Copywriting Tips

by Katie Mullen | Feb 10, 2022 | Marketing

Wondering how to create better email copywriting? These tips are not only great for sales emails, they are helpful for any email communications. Good structure and lively copy will both improve your conversation rates and improve your communication...

My Social Media Service. How does it work?

by Katie Mullen | Jan 7, 2022 | Marketing

So you want social media support, but you aren't sure how to go about it? You are wary of the time commitment on your end and wondering about the process of working with a freelancer? Chances are, you are looking at a few different companies....

Recruiting on Social Media

by Katie Mullen | Nov 4, 2021 | Marketing

Recruiting? Right now it is a total nightmare... the combined fallout of the COVID-19 pandemic and Brexit has produced a vacuum where thousands of hospitality workers used to be. Bars, restaurants, leisure centres and hotels have gone from bringing...