Katie’s Blog

Wondering how to create better email copywriting? These tips are not only great for sales emails, they are helpful for any email communications. Good structure and lively copy will both improve your conversation rates and improve your communication...

So you want social media support, but you aren't sure how to go about it? You are wary of the time commitment on your end and wondering about the process of working with a freelancer? Chances are, you are looking at a few different companies....

Recruiting? Right now it is a total nightmare... the combined fallout of the COVID-19 pandemic and Brexit has produced a vacuum where thousands of hospitality workers used to be. Bars, restaurants, leisure centres and hotels have gone from bringing...

In recent months I have been working closely with email copy expert Kim McLaughlin of Lyra Communications. Kim is an experienced digital marketing who has an excellent track record of increasing sales by supporting clients across a variety of...

Are you a new business owner feeling a bit unsure of what to post on social media? Or perhaps you are a seasoned professional struggling to bring your business into the digital world? This blog will give you some great tips and ideas to help you...

Many UK tourism businesses who cater to the international market have some big questions on their hands ahead of summer 2021… Do I re-position my business for the UK market? And if I do, is it a temporary measure? How do I promote this successfully...

We all know the world is becoming more digital; we are increasingly socialising, shopping, reading, studying, essentially living online. This means of course, we are doing a lot more ‘feeling’ online too. Our emotional journeys day to day, are...

Before I begin, let’s address the elephant in the room - yes I am writing a blog about why its great to blog, how ‘meta’. Everyone has a rough idea of what a blog is, but you may not have a great deal of understanding of how or why you should blog...

Welcome to the Katie Mullen Digital Marketing Blog! In June of 2020 I decided to take a little leap of faith and start a digital marketing freelance business. I had spent many years working as a fundraiser for various charities and I had been...