Katie’s Blog

Digital Marketing Blog

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7 Email Copywriting Tips

7 Email Copywriting Tips

Wondering how to create better email copywriting? These tips are not only great for sales emails, they are helpful for any email communications. Good structure and lively copy will both improve your conversation rates and improve your communication...

My Social Media Service. How does it work?

My Social Media Service. How does it work?

So you want social media support, but you aren't sure how to go about it? You are wary of the time commitment on your end and wondering about the process of working with a freelancer? Chances are, you are looking at a few different companies....

Recruiting on Social Media

Recruiting on Social Media

Recruiting? Right now it is a total nightmare... the combined fallout of the COVID-19 pandemic and Brexit has produced a vacuum where thousands of hospitality workers used to be. Bars, restaurants, leisure centres and hotels have gone from bringing...

New Service Launch! Facebook and an Email

New Service Launch! Facebook and an Email

In recent months I have been working closely with email copy expert Kim McLaughlin of Lyra Communications. Kim is an experienced digital marketing who has an excellent track record of increasing sales by supporting clients across a variety of...

Discovering Your Brand Personality

Discovering Your Brand Personality

We all know the world is becoming more digital; we are increasingly socialising, shopping, reading, studying, essentially living online. This means of course, we are doing a lot more ‘feeling’ online too. Our emotional journeys day to day, are...

Blogging For Business

Blogging For Business

Before I begin, let’s address the elephant in the room - yes I am writing a blog about why its great to blog, how ‘meta’. Everyone has a rough idea of what a blog is, but you may not have a great deal of understanding of how or why you should blog...

Hello

Hello

Welcome to the Katie Mullen Digital Marketing Blog! In June of 2020 I decided to take a little leap of faith and start a digital marketing freelance business. I had spent many years working as a fundraiser for various charities and I had been...

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